Animation Producer

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Animation Producer

Producing Animated Content for Film and TV

The Animation Producer Workshop will encompass the different roles an animation producer must take on in order to develop, finance, produce and distribute animated feature films or TV series.


The workshop is also designed to help you understand which kind of producer you are and and how to reach your goals. The course will consist of lectures, case studies, group work and one-on-one sessions with tutors, consultants and decisionmakers.

About Animation Producer

  • Facts

    Title:  Animation Producer

    Language: English

    Credits: none

    Duration of the program: 2x1 week

    Next program: 

    Week 1: August 16-20, 2021
    Week 2: November 8-12, 2021

    For your planning: There will be an assignment between the two course weeks

    Application deadline: June 1, 2021

    Place: The Animation Workshop/VIA University College Kasernevej 5, 8800 Viborg, Denmark

    Fee: 12.000 DKK or 1615 EUR

    COVID-19: Should it due to COVID-19 not be possible to run the course physically at campus, we prepare and offer an alternative, online solution.

  • Structure and content

    Through lectures and case studies by Danish and international producers, participants will learn about choosing the right projects (target audience, style and format), according to a company’s strategies/editorial lines, about the life cycle of a project (co-production, rights, and actual production), and gain valuable insights into topics such as public and private financing in Denmark and internationally, running a company (accounting, administration, salaries etc.), working with distributors/broadcasters, clients, identifying and cultivating talents, understanding various media platforms, as well as technical pipelines and their respective potential. Understanding the legal aspects of co-production, marketing, pitching, packaging and more.

    Each participant should prepare a presentation of themself answering the following questions, prior to the workshop:

    1. What kind of producer are you?
    2. What kind of films/series do you want to produce?
    3. What kind of company are you running?
    4. What current project (s) do you work on?

    The first week will focus on getting to know the participants’ wants and needs while following a number of case studies and completing small assignments in groups.

    The second week will be focusing more on the participants’ individual projects, companies and careers. Participants will be divided into two groups – one focusing on TV series and one focusing on feature films – and there will be two parallel sets of lectures. Decision makers (commissioning editors, national and regional media funds, sales agents, etc.) will during this week join the participants to discuss their projects.

    Schedule

    1st week

    • Presentation of each participant and their current project(s)
    • Talk/discussion on the role of the producer as a feedback on the presentations (What kind of producer are you and how can you get there) including a talk on soft values – cultural differences, leadership
    • A case study – a project from development to distribution
    • Assignment: in groups of three the participants should define development and financing strategy for a project. Each group will be given a pitch from one of the instructors (a project that has been produced). They will be able to ask clarifying questions about the pitch to the instructor. The financial and development strategy should be presented and discussed with the rest of the participants.
    • Talk on Co-production (national and regional funding, European funding, tax credits)
    • Talk on Legal, Copy Right Law and contracts
    • A Case study – a project from the perspective of a budget
    • More on budget – (perhaps made as group work?)

    2nd week

    During the second week you will be specializing in either Feature film or TV series production. Financing possibilities – TV-Series and Feature Films

    • Individual meetings with consultants (producers, distributers, decision makers)
    • Talk on Distribution; Cinema, Networks, Broadcasters
    • Talk on Marketing and Sales
    • Company strategies
    • Production accountancy
    • Production financing

    In case you are working with both formats, you will be able to apply to do the 2nd week the following year while doing the first week at a discount rate.

  • How to apply

    The workshop was developed for young professionals within animation and film. An applicant can apply together with a partner with a background within business, media studies or similar, who does not necessarily have the same experience.

    Application requirements:

    • Project description of your in-development feature film or TV series. The project must have received support from minimum one financier (self-investment does not apply).
    • CV of producer – including link to minimum one previous professional production.
    • In case you apply with a partner – the CV of the partner

    In order to apply, please fill out the online application form.

    The Animation Workshop/VIA University College (TAW) reserves the right to cancel the course should there not be enough participants.

  • Examples of instructors

    The Animation Producer Workshop will encompass the different roles an animation producer must take on in order to develop, finance, produce and distribute animated feature films or TV series. The workshop is also designed to help you understand which kind of producer you are and and how to reach your goals. The course will consist of lectures, case studies, group work and one-on-one sessions with tutors, consultants and decisionmakers.

     

    Erik Wilstrup

    Erik Wilstrup

    CEO & Executive Producer at Wil Film

    He has been producing animated content for 20 years, from features like the Danish kids’ classics “Gummi Tarzan” or “Otto er et Næsehorn” to TV series such as the LEGO-hit “Ninjago: Masters of Spinjitzu”

    Irene Sparre

    Irene Sparre

    Executive Producer

    Irene Sparre is CEO and Head of Development at Danish based Sparre Production ApS. Irene oversees projects, ensuring stable, creative processes via streamlined communication and cooperative workflows. Connecting clients, partners, and vendors throughout US, Europe, and Far East Asia. Building up long-term relationships, encouraging transparency, continued learning among creatives, production personnel as well as technical teams are where Irene’s core vision lies when producing.

    Katrine Schlüter Schierbeck

    Katrine Schlüter Schierbeck

    Lawyer, partner. Katrine has her own law company and specializes in Entertainment Law and Copyrights Law.

    Katrine works as a production lawyer for Danish film and television companies assisting in the drafting of all sorts of agreements, such as option and purchase agreements, scriptwriter’s agreements, director’s agreements, cast and crew agreements, co-production agreements, investment agreements, production service agreements etc. Katrine teaches at EAVE’s Producers’ Workshop in Legal Aspects of Development and at the National Film School of Denmark in legal aspects in connection with co-production agreements.

    Tor Fruergaard

    Tor Fruergaard

    Show Runner, Director, Script Writer

    Tor Fruergaard has worked professionally with illustration, animation and storytelling for more than twenty years. Tor graduated in 2010 from the Danish National Film School as animation director with graduation film Venus. In 2014 Tor finished his short film Vokseværk (Growing Pains). Both films have won Oscar qualifying awards.

    Since 2018 Tor has worked on his ongoing online graphic novel Betsy and the Mutant Scouts.

    During 2019-2020 Michael Hegner and Tor Fruergaard have co-developed the animated feature film #nofilter, and conceptualised, developed and co-written the TV show Team Nuggets. The latter currently in pre-production with Danmarks Radio (DR).

  • Housing

    Accommodation is not included in the fee but Viborg offers several affordable accommodation opportunities. Within walking distance of the school you will find Oasen, Nattely and Klosterpensionen. The latter is located right next to Viborg's old Dome, right in the heart of the city. Other options include Lisely and Danhostel Viborg. You can also take a look at the local tourist agency's list of accommodation.

  • Contact

    Tim Leborgne is the Department Director of Professional Training and Open Workshop

    Tim Leborgne

    Department Director, Talent and Skills

    T: +45 87 55 49 52

    E: