An annual conference discussing the opportunities and challenges facing the creative media industry 

CMIF - Creative Media Industry Forum

An annual conference which brings together companies from the creative media industry to discuss the challenges and opportunities facing the industry, exchange knowledge, and network. CMIF is a part of Viborg Animation Festival's Professions program.

CMIF - Creative Media Industry Forum

  • CMIF2017

    The 2017 version of the conference brought together the most important Danish and Japanese companies from the creative media industry.

    The Japan - Denmark Creative Media Industry Forum was opened by the Ambassador of Japan in Denmark, Mr. Toshiro Suzuki, and was centered around three panel-debates. Each of the panels consisted of three representatives from Japanese and Danish companies who, led by a moderator, discussed different topics such as IP-development and monetization.

    The participating companies included UNITY, LEGO, Dentsu, Toei Animation, SYBO Games, Worker Bee Japan, Rokoko, XFLAB Mixi and more. 

    CMIF2017 agenda

    • CONTENT – IP to Franchise
      The secret to success starts with an epic story and strong characters. LEGO is one of the world’s strongest brands while in Japan, the tradition of working intensely with IPs has created a fan culture like nowhere else on the planet. How can Japanese and Danish animation and games studios incorporate and learn from each other’s ways of developing and working with IPs?
      Speakers: Yuji Furuya - Dentsu. Tommy Andreasen - LEGO. Yosuke Asama - Toei Animation
      Moderator: Jakob Stegelman

    • PRODUCTION – New Technology Creating Media
      How can technology lead to smarter workflows? Unity just launched Cinemachine, a new component to their game engine, which could seriously revolutionize the animated film industry. Meanwhile, the Danish start-up Rokoko has developed a motion capture suit, which reduces the cost of producing animation.
      Speakers: Sophie Bech - Rokoko. Hiroki Omae - Unity. Anders Mastrup - A. Film
      Moderator: Michael Hegner, WilFilm

    • MARKET – Monetization & Metadata (mobile games)
      How do you create a mobile game that keeps users all over the world playing and happily paying for years? Worker Bee is an expert when it comes to bringing Western gameplay to the Japanese mobile market, and SYBO Games nailed it with their megahit Subway Surfers, which, five years after its launch, remains the world’s most downloaded mobile game.
      Speakers: Toshiyuki Inoko - XFLAG. Amy Kalson - SYBO Games. Hiroshi Ogawa - Worker Bee Japan
      Moderator: Jan Neiiendam, Interactive Denmark / Danish Producers Association
  • Partners

    CMIF partners and sponsors.

    Danish Ministry of Culture


    The Ministry of Culture Denmark is a ministry of the Danish Government, with responsibility for culture, sport and media.

    The Danish Film Institute

    Det Danske Filminstitut


    The Danish Film Institute is the national agency for funding and promoting Danish film and cinema culture.

    Danish Business Authority


    The Danish Business Authority endeavours to create the best conditions for growth in Europe, and to make it easy and attractive to run a business in Denmark.

    Nordisk Film Foundation


    The mission of the Nordisk Film Foundation is to encourage initiatives that develop and shed light on talents of international standing.

    Region Midtjylland


    Region Midtjylland is one of five administrative units in Denmark, and the home region of The Animation Workshop. The region ensures and coordinates regional development in areas such as nature, environment, business and tourism.

    Viborg Kommune

    Viborg Kommune


    Viborg municipality is a municipality (Danish, kommune) in Region Midtjylland on the Jutland peninsula in northern Denmark. The municipality covers an area of 1,421.04 km², the second largest in Denmark, and has a population of 94,622 (1 April 2014). Viborg is the capital of Region Midtjylland.

    Aarhus 2017


    Aarhus 2017 creates sustainable development – cultural, human and economic growth - inspiring citizens to live, work and participate in the European region.

    EU Japan Fest Committee


    EU-Japan Fest Japan Committee is a non-profit non-governmental organization established by European ambassadors to Japan and Japanese business and cultural figures on the occasion of the 1993 request to assist with Japanese participation in the European Capital of Culture Antwerp, in Belgium.

    Interactive Denmark


    Interactive Denmark is a non-profit organization whose mission is to accelerate, coordinate and support the development of the Danish game and interactive cluster.

    Arsenalet Game Incubation


    Arsenalet Game Incubation is a newly established incubation project operated by The Animation Workshop.

    Annecy International Animation Film Festival


    The Annecy International Animation Film Festival and its Market (Mifa) is the major international event for over 10,000 industry professionals.

    Invest in Denmark


    As part of the Ministry of Foreign Affairs of Denmark, Invest in Denmark is a customized one-stop service for foreign companies looking to set up a business in Denmark.

    SYBO Games


    SYBO Games is a mobile game developer company located in Copenhagen, Denmark. They are the creators and IP right owners of the game application Subway Surfers, one of the most downloaded games in the world.

  • Contact

    Are you interested in becoming part of CMIF? Contact us!
    Jane Lyngbye Hvid Jensen

    Jane Lyngbye Hvid Jensen

    Project Portfolio Manager

    T: +45 87 55 49 04