The Central Denmark Region tourism team will try out the "campaign" in connection with the Ice Hockey World Cup, to find the best way of designing and placing the "instagrammables" to the target audience of party-voted ice hockey fans. Preferably with a content that in a simple way both excites the target audience and provides easily decodable information about our beautiful, scenic, gastronomic, growth-focused and, on the whole, attractive region.

The Instagrammables will be shaped as traditional man sized cardboard figures with a hole to stick a head through. The idea contains the necessary mix of "fun", "ironic edge" and "dissemination opportunity".

Project start date:  23 October 2017
Project end date: 2 April 2018