Development of attractive and memorable selfie spots for international events taking place in Region Midtjylland

Visitor Instagrammables

Dissemination & Communication / Visitor Instagrammables

Development of a low cost branding strategy and concepts for Central Denmark Region for major international sports events and championships. The project focused on developing "instagrammables" or "selfie spots" - advanced photostates that audiences and citizens can use to take selfies to create memories from the event.

Visitor Instagrammables

  • About

    Development of attractive and memorable selfie spots for international events taking place in Region Midtjylland

    The Central Denmark Region tourism team will try out the "campaign" in connection with the Ice Hockey World Cup, to find the best way of designing and placing the "instagrammables" to the target audience of party-voted ice hockey fans. Preferably with a content that in a simple way both excites the target audience and provides easily decodable information about our beautiful, scenic, gastronomic, growth-focused and, on the whole, attractive region.

    The Instagrammables will be shaped as traditional man sized cardboard figures with a hole to stick a head through. The idea contains the necessary mix of "fun", "ironic edge" and "dissemination opportunity".

    Project start date:  23 October 2017
    Project end date: 2 April 2018

  • Concept Art

    All concept art from sketch to finished result
  • Partners

    Central Denmark Region

    Central Denmark Region

    Website

    Central Denmark Region strives to ensure a good life for all citizens. Our ambition is to be an attractive and sustainable region and we wish to contribute to and promote solutions to major challenges both nationally and globally.

  • Contact

    Jakob Borrits Sabra

    Jakob Borrits Sabra

    Project manager

    T: +45 87 55 4991

    E: